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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Lu par : Bill Schley
- Durée : 3 h et 40 min
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The Micro-Script Rules
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Description
Completely revised and updated edition by New York Times best-selling author Bill Schley!
Today's number one communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules.
Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts. That's why:
- A new product seizes 50 percent of the market in two years using seven perfect words
- A lawyer won the murder trial of the century with eight simple words
- Ernest Hemingway thought his greatest story ever was six words long
- A presidential election turned on a four-word phrase
Imagine what magic words like these can do for your brand, your career, your website, or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.