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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- Lu par : Seth Godin
- Durée : 3 h et 40 min
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Avis de l'équipe
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Ce que les auditeurs disent de The Big MooMoyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
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Be remarkable? This isn't.
I know Seth is hugely popular, but I was disappointed with this book even though I loved All Marketers Are Liars (good book, poor title). It felt like a series of single sentence, pop, 'edicts of wisdom' that were suppose to transform my world upon hearing them (it's a tough act to sound like God AND be as creditable). His intro floats lots of names, but he used surprisingly few quoted statements. I feel Alan G. Robinson's Corporate Creativity was much better at explaining how to discover purple cows (which Seth now says is not enough to be 'remarkable'???).
11 personnes ont trouvé cela utile
The big moo is a collection of 33 short essays on creativity and remarkableness. Some are very short, others a few pages but each has some interesting thoughts. There are no recipes or step by step approaches outlined in the book, just interesting approaches and ideas about self-realization and moving forward.
A good book both from a personal development and a business growth standpoint. I enjoyed it enough to buy the hardcover for my colleagues.
11 personnes ont trouvé cela utile
- Pocket Empire
Although I find Seth Godin's writings useful and always provocative, this concept may sound appealing but the audio version is a fairly bland collection of forgettable sound-bite sized statements. Nothing stood out or was memorable in any way. Godin's more recent works are definitely more worthwhile.
7 personnes ont trouvé cela utile
Just what you'd expect from Seth Godin: Beautifully written, beautifully read.
His style really lends itself to audio and as usual he has an engaging, powerful message.
2 personnes ont trouvé cela utile
Brilliant or Meditational, I’m not Sure
Some of Seth Gordon’s writing is brilliantly insightful. The death of the TV Industrial Complex is really poignant. Some of it boarder’s on cheer leading. I couldn’t decide which “The Big Moo” was. I suspect something in between.
2 personnes ont trouvé cela utile
- Klaus-M Schremser
Purple Cow or big Moo?
Was my first book of Seth Godin, but this guy can be enthusiastic and motivating - I will buy more of his books.
1 personne a trouvé cela utile
I originally bought this audio book because I think it would be easy to get through,it was but somehow most of it end up becoming background noise and it was hard to pay attention.
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂
- Robin Spencer
Always something new
What made the experience of listening to The Big Moo the most enjoyable?
I have read the book twice and listened to the audio twice and every time hear completely new things.
What was one of the most memorable moments of The Big Moo?
Too many great stories to focus on just one.
Any additional comments?
One great theme throughout this book. If you're in business a must read.
Easy listen. Practical and inspirational. I would recommend to anyone serious about building their business.
- Dale Callahan
I am remarkable!
I love Seth Godin but wasn't sure what to expect from some of the other authors. I was very impressed with all of them! There are so many people doing remarkable things and I am glad I am one of them too!
- Rita Dietl
Seth Godin ist ja bekannt für einprägsame Marketing-Weisheiten und den etwas anderen, frischen Ansatz, wie er an 'den Kunden' herangeht. In The Big Moo findet sich nichts, was man nicht auch aus Purple Cow kennen würde, aber auf wirklich eingängige Weise verpackt und präsentiert. Hintergrund des Buches ist die Idee, mit der 'Gruppe der 33' namhafte und originelle Köpfe der Szene zusammenzupacken und so immer neue kreative Ansätze gemeinsam zu entwickeln. So findet sich also mit Tom Peters, Malcolm Gladwell und vielen anderen die Crème de la Crème versammelt.
In kurzen, voneinander unabhägigen Geschichten werden Lehrsätze, Denkanstöße und kleine Praxisbeispiele vorgetragen und interpretiert -- simpel, lebendig, grundlegend und immer wieder für ein Aha-Erlebnis gut. Perfekt für eine kleine Zwischendurch-Auffrischung des Wissens um diesen außergewöhnlichen Marketing-Ansatz geeignet und deshalb immer wieder hörbar!
3 personnes ont trouvé cela utile