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    Description

    Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

    This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

    PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

    ©2014 Adam Ferrier (P)2014 Audible Inc.

    Ce que les auditeurs disent de The Advertising Effect

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    • Global
      5 out of 5 stars
    • Interprétation
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    Image de profile pour Phil Hudson
    • Phil Hudson
    • 29/04/2015

    One of The Best Books on Advertising Ever

    I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

    8 personnes ont trouvé cela utile

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      4 out of 5 stars
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      3 out of 5 stars
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      4 out of 5 stars
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    • Ron
    • 05/05/2015

    Good info if you get past the author's arrogance

    The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.

    13 personnes ont trouvé cela utile

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    • Utilisateur anonyme
    • 22/07/2017

    The worst book on advertising

    The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.

    This book is a perfect example of how too much academic schooling does not belong in business.

    As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."

    Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."

    I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.

    I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.

    Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?

    Then read this book.

    Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.

    12 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Stefano Nanino
    • 28/09/2016

    Will Make You Think

    Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Samuel Odewale
    • 11/07/2015

    Thorough analysis

    Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
    I also like the way the author ended the book with the ethical component of advertising.

    4 personnes ont trouvé cela utile

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      5 out of 5 stars
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      5 out of 5 stars
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    • Marc Charette
    • 01/04/2015

    brilliant and albeit overly so, well referenced

    going to listen to it several times and tell others in my industry ( sales marketing and advertising ) to do the same

    4 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Danny
    • 19/12/2016

    Insightful

    What did you like best about this story?

    I loved the examples that were used from previous cases. The perspective provided will add value to both you organization and your daily life. Changes your perspective of how you view the world around you.

    2 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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    • Mae Kalos
    • 21/07/2017

    Changing Persective of Advertisement Industry

    Was there a moment in the book that particularly moved you?

    Some of the case studies are known, but the points that were taken from these cases really opened my eyes and made me more aware of what kind of information I consumed daily.

    1 personne a trouvé cela utile

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      4 out of 5 stars
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    • Amazon Customer
    • 25/05/2016

    good info on psychology

    liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Scott
    • 05/02/2016

    Gained greater respect for power of advertising

    For most people that are familiar with advertising and the psychology of persuasion, this book will mostly be a review of what you already heard. The thing is, if you know these things, you will gain a better understanding by hearing stories and ideas from another point of view.
    The author's purpose for this book is to educate the general public about the power of advertising and to help advertisers and marketers understand the power they have.
    The last chapter was inspiring and made me think about how my marketing effects people. It's a good reminder to help me not pollute the world with uncreative interruptions.

    1 personne a trouvé cela utile