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The 22 Immutable Laws of Branding
- Lu par : Al Ries, Laura Ries
- Durée : 1 h et 35 min
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Description
Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.
The only question is, how do you do it?
Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.
Find out:
- Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging.
- How to define your category...even if you're not first to market.
- How overbranding equals underwhelming.
- Why good old-fashioned publicity may be the missing link in the brand-building process.
- Why giving your brand the right name is perhaps more important than the brand itself.
And perhaps most important of all:
- How to own a word in the mind of the consumer.
Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
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Ce que les auditeurs disent de The 22 Immutable Laws of Branding
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global

- creative_seattle
- 06/10/2010
Difficult to listen to
Laura Ries was difficult to listen to. I am going to opt for the book instead!
5 personnes ont trouvé cela utile
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Global

- Daniel
- 17/01/2010
Good book... bad narration
I like this book. The ideas are basic but extremely useful. However... Laura Ries's voice sounds like a 12 year old girl. Not exactly easy to listen to for extended periods of time.
5 personnes ont trouvé cela utile
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Global

- Jim
- 02/03/2007
One of the best business books out there
This book, along with Innovator's Dilemma, are in my pantheon of great business book. Solid rules to follow in developing your brand, as well as concrete examples backing up the author's assertions.
As an audiobook, it's short and pithy. I love this book. Just a few days ago, listening to it gave me an idea for a new product.
2 personnes ont trouvé cela utile
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- Manuel
- 25/10/2016
honestly idk
much of the content seems outmoded, especially since we move towards and Era where UX is more important than brand. I guess listen to it if you just want to see what mfs thought like LAST DECADE rofl
1 personne a trouvé cela utile
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- A. R.
- 11/08/2016
Short yet Useful
The book was short but useful for a beginner. It would be a very good read from the first-time business owner to a corporate exec. The list style makes it easy to keep track of and understand the important considerations.
1 personne a trouvé cela utile
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- Boone Z.
- 29/03/2016
Excellent straight forward content
Get content and goes directly into the concepts and skips the story telling except to show an example of the concept where it worked and what happens when you don't do what they recommend. Really good. Definitely going to re-read
1 personne a trouvé cela utile
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- Richard
- 13/02/2015
Great
As a individual looking to build upon my understanding of branding practices, I would recommend to others.. Definitely food for thought!!
1 personne a trouvé cela utile
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- Lance
- 05/12/2013
Corporate
The information is good! I agree with it completely and it taught me a few good things such as PR over Advertising. i just wish it went into the Entrepreneurial aspects of branding more.
1 personne a trouvé cela utile
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Global

- Jen W
- 18/06/2010
Succint, to the point, specific
Loaded with examples of effective and ineffective branding, the book takes a beginner through the concepts of building and maintaining a brand. Extra points for being narrated by the actual authors.
1 personne a trouvé cela utile
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Global

- Joshua M. Hudson
- 02/05/2007
Painful
I loved the 22 laws of marketing. This was like a poor sequel.
1 personne a trouvé cela utile