Tactical Transparency
How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
3 mois pour 0,99 €/mois
Tactical Transparency
Acheter pour 22,40 €
-
Lu par :
-
Victor Bevine
-
De :
-
John C. Havens
-
Shel Holtz
À propos de ce contenu audio
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.
©2008 Shel Holtz and John C. Havens (P)2009 Gildan Media
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
