Great ideas die without great stories.

In today's business world, your ability to craft and deliver a compelling narrative is the difference between winning the mega deal and becoming another forgotten pitch.

In Story: The Currency of Influence, Jon Timothy Newsome reveals why storytelling isn’t just another corporate buzzword; it’s the currency of influence that separates mediocrity from excellence. While your competition is Googling “storytelling tips” and drowning in superficial techniques, you’ll be mastering science-backed mechanisms that move decision-makers to act. This isn’t about quick fixes; it’s about understanding the biological framework that makes humans respond to stories.

Drawing from four decades in business and twenty years leading a storytelling agency, Newsome shows how transformative leaders—from Jobs to Gates, Musk to Schulz—didn’t just create products; they crafted narratives that moved markets and transformed industries.

If storytelling were as simple as a 3-minute article, every LinkedIn influencer would be closing billion-dollar deals. The truth is deeper: telling a story isn’t the secret to winning deals and raising capital, just as technology alone isn’t the secret to digital transformation. The secret lies in stories that genuinely resonate.

Through the groundbreaking Neuroscience of Persuasion framework, you’ll learn:

• Audience: How to capture the emotional landscape of your listeners—their hopes, fears, and needs—before crafting a single slide.
• Meaning: Techniques to distill complex ideas into clear, compelling messages that trigger biological responses.
• Story: The timeless narrative structure that ensures your message isn’t just heard but remembered and shared.

For the 20 percent who apply these principles, the rewards are clear: closed deals, raised capital, and ideas so compelling others share them even when you’re not in the room. Don’t just inform—inspire action. Your next big opportunity is waiting. Welcome to the era of story.