A business must stay one step ahead to stay in the game. In today’s world, that one step involves social media marketing. Social media has dramatically changed the marketing scene and has taken it in a new direction. Conventional advertising methods (although they still exist) are no longer the primary means by which users are making decisions today. They are turning to one medium to meet all their consumer demands - social media.

Social Media Marketing Step-by-Step: How to Market Your Business and Personal Brand on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest is a simple and easy-to-follow guide for anyone who is looking to leverage on the power and potential of social media. As these platforms continue to improve, the marketing opportunities and options for businesses continue to grow right along with it. Several years ago, who would have thought you would be able to sell and market products using vertical videos, augmented and virtual reality, or even through live video feed - or that consumers would begin making purchasing decisions based on the YouTube videos they were watching?

Marketing on social media platforms brings variety and potential if used in the right manner. It can create immensely strong bonds, allow your content to be viewed by billions of people around the world in a matter of seconds, and build brand awareness like never before.

Social Media Marketing Step-by-Step will walk you through:

• What social media marketing is about
• How social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest work
• How to build a unique brand presence online
• What the future of social media marketing looks like

For the foreseeable future, social media marketing is here to stay, and it has opened a whole new world of opportunities for businesses.