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  • Salt Sugar Fat

  • How the Food Giants Hooked Us
  • De : Michael Moss
  • Lu par : Scott Brick
  • Durée : 14 h et 34 min
  • 5,0 out of 5 stars (5 notations)

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Salt Sugar Fat

De : Michael Moss
Lu par : Scott Brick
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    Avis de l'équipe

    Editors Select, February 2013 - I’m going to go ahead and predict that Salt Sugar Fat will be the biggest exposé to hit the food industry since Fast Food Nation. Intelligently and lucidly written (by a Pulitzer Prize-winning journalist, no less), this book is going to make serious waves. It’s already causing mini-waves in my own home as I frantically figure out what in the world to stock my cupboard with. In Salt Sugar Fat we meet the major players inside the processed food industry, as well as learning about all the things that they understand about human nature that the average person doesn’t. Quite simply, we are built to crave salt, sugar, and fat, and the big food companies make sure they deliver it cheaply and by the truckload. You’ll never view food - and your relationship with it - the same again. —Emily, Audible Editor

    Description

    NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
    The AtlanticThe Huffington PostMen’s JournalMSN (U.K.)Kirkus ReviewsPublishers Weekly 

    NUMBER ONE NEW YORK TIMES BEST SELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE 

    From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. 

    In the spring of 1999, the heads of the world’s largest processed food companies gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. 

    Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. When he was done, the most powerful person in the room - the CEO of General Mills - stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. 

    In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century - including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more - Moss’ explosive, empowering narrative is grounded in meticulous, often eye-opening research. 

    Includes a bonus PDF with endnotes from the book  

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

    ©2013 Michael Moss (P)2013 Random House Audio

    Commentaires

    "What happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us." (Ron Suskind, Pulitzer Prize-winning author of Confidence Men: Wall Street, Washington, and the Education of a President)

    "In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives - and the world around us.” (Alice Waters)

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    Global
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    • Global
      5 out of 5 stars
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    • Michael
    • 03/03/2013

    This is all too real, and YOU are the victim.

    There are times when you listen to horror audiobooks for sheer listening enjoyment.

    In this case, it's all too real, and you are the victim.

    Moss is, essentially, an industry whistleblower. A food industry whistleblower, to be precise. And what he reveals is something many of us suspected, but is no less dramatically disturbing.

    Basically the food industry is creating and adding extremely addictive chemicals to processed foods of all types, with the single intent to get you to buy more, eat more, and repeat ad nauseum. Salt, sugar and fat additives are manipulated at the molecular level to cause the pleasure centers of the consumer's brain (the very same pleasure centers affected by heroin addicts) to dramatically respond to and become addicted to the taste of the grocery store foods you eat, causing you to again, buy more, eat more, thus fattening yourself as well the food industry's (and the health insurance industry's) sizable wallets.

    These additives are now causing a generation of pre-teen illnesses once only seen in the very elderly, and causing the soon to retire baby boomers to face illnesses that don't have to be endured.

    We have placed our trust in the food industry, quickly swallowing, literally, what we're told. It's time to wake up, to realize that trust has been nightmarishly broken, and our very health and lives are in danger. And the food industry couldn't care less.

    These reveals aren't speculation, but facts backed up by insider company documentation, with more discovered on a daily basis. The sheer amount of proven conclusions are stunning, and the result is a national disaster. Moss was recently on the Oz show, among others, and is spreading the word. It's sobering, and it's scary, to state it plainly.

    I can speak solidly on this audiobook's conclusions, having once weighed 390 pounds and endured a horrible physical lifestyle. I began to do the research, and discovered much speculation regarding what Moss has now proven to be fact. It disturbed me so much, that it changed my life, and I went on a strict program of healthier foods, additional water intake, and walking daily. As the processed foods remains washed out of my body, I began to lose a dramatic amount of weight, my health returned, and I felt better than I had in a very long time. I've kept the weight off, and enjoy my life immensely. I'm living proof that these processed foods can damage you, and that it's not too late to change.

    Dear Audible listener, note the star rating I've given this book. VERY FEW of my reviews garnish such a positive recommendation. I cannot help by make this my most highly recommended listen thus far for 2013. And when you listen, I'm confident that you'll agree.

    I appreciate that you've taken the time to read this review. Now, take the time to learn the truth about what you eat, and what it's doing to you.

    Stop being the victim.

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    227 personnes ont trouvé cela utile

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    • Margaret
    • 27/02/2013

    Shocking Must Read!

    The point that is made over and over - that the obesity epidemic was scientifically engineered to get the exact results it has produced, i.e. sell a lot of processed food with no concern for health - is devastating to whatever crumb of credibility the food industry has left. The research that Michael Moss presents I found to be comprehensive and convincing. I hope parents take the time to listen to this and think of how to change the behaviors that "convenience" foods have instilled in the tastes of our kids. It is worth the time and the credit. Otherwise, we are out gunned in the fight.

    On a purely personal note, I find the narration slightly overly conspiratorial and breathless. But I got used to it after awhile.

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    57 personnes ont trouvé cela utile

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    • Douglas C. Bates
    • 19/03/2013

    The Smoking Gun on the Obesity Epidemic

    If you want to know what caused the obesity epidemic, here it is!

    Sugar, Salt, Fat is about how the processed food industry figured out how to use sugar, salt, and fat to make processed foods taste more than just good, but to make them something close to addictive. With this technology, they could make cheap, unnutritious foods taste good, and use the resulting high margins to fund advertising to drive demand. The food industry also made these foods more convenient than cooking. They even played a role in killing off home economics in the schools to ensure the next generation would not know how to cook.

    Oh, one little side-effect that the industry needs to sweep under the rug: because these processed foods are so unlike foods found in nature, the body body can't properly gauge when these foods make the body full -- causing people to consume far more calories than they need.

    Some interesting angles to the story are the involvement of the tobacco industry, such as Phillip Morris’s acquisition of food companies; and the healthy lifestyles pursued by the food industry executives, who eat their own products far more sparingly than the general public does.

    This is not rocket science, but it’s great investigative journalism. It may be the best investigative journalism about the food industry since Upton Sinclair's work a century ago about food impurities. Yes, that good; that important.

    One minor annoyance is that the narrator, Scott Brick, over dramatizes. Brick mostly narrates fiction, which he should probably stick to. He was perhaps chosen because he did an excellent narration of The Omnivore’s Dilemma (another great book for folks concerned about modern food), but that book was more of a memoir, making it a better fit with his narration style. Sugar, Salt, Fat is pure investigative journalism. The emotional level of Brick’s reading doesn’t fit with this genre.

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    • Grant
    • 29/05/2013

    Tasty, and nutritious.

    I really liked this book. One of the most compelling and telling facts that I took away from it is that the people who create processed foods, in general, actively shy away from consuming them in their own diet. The history of processed foods is well told here. The moral of the story: try not to eat foods that require chemists, engineers and lawyers to produce. You'll be happier and live longer.

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    • Mark C
    • 10/03/2013

    Excellent but narrator over the top

    What made the experience of listening to Salt Sugar Fat the most enjoyable?

    Facinating

    Would you be willing to try another one of Scott Brick’s performances?

    One of the best narrators forgets that over dramatizing makes the book hard to listen to. Let the words speak for themselves.

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    • Don M
    • 09/03/2013

    I thought I knew this stuff.

    Moss interviews food scientists and corporate leaders to detail exactly how our American diet has been manipulated by the processed food creators. Human response to food additives has been so well studied and understood that I became convinced we are all being duped. Without full knowledge of how each product is made, we are defenseless against the subtle emotional and physiological responses that the food companies use to sell their products.

    I am not a fan of Scott Brick's narration. The diction is perfect, but his tone of bleak resignation and condescension detracts from a great listen. He is easy to follow but I think the book sounds more even-handed than his tone implies.

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      4 out of 5 stars
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    • Syd Young
    • 09/03/2014

    Shocked to be so shocked

    It's hard to shock a veteran lawyer, but this book did it. Wish I had known this years ago. This book is not another fad diet book, rather, it is a food industry exposé. Even if you take it with a proverbial grain if salt, you'll be disturbed. I grew up on a farm where we ate mostly the food we raised. Now I'm even more motivated to return to the ways of my youth.

    I do agree that the narrator is a bit too dramatic; it is distracting. But don't let it discourage you from this important work.

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    27 personnes ont trouvé cela utile

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    • Joe
    • 14/11/2013

    The Kind of Writing I Wish For

    Salt Sugar Fat is almost unthinkable. Not just in its content, in the unimaginable marketing strategies, innumerable addatives with powerful addicting properties, deceptive tactics, and blatant disregard for consumer health described in this book; not just in the sheer timeline and product scope of the reporting; not just in the reasoned approached the author takes to the shocking evidence uncovered; but also in Michael Moss's skill at investigative reporting and his ability to uncover the full strategies and willful ignorance that defines the mega food corporations.

    Divided into three sections (Sugar, Fat, and then Salt) he takes us through the history of products that rely on these ingredients to hook, keep, and addict us. It is a stunning work of reporting in detail and scale. More impressive, is Moss's ability to remain dispassionate and intellectual as the book picks up steam. It is non-fiction, but I tore through this book with the same speed as I do a skillful thriller. This book is as addictive as the products it discusses. You will learn the unending reliance the food conglomerates have on sugar, salt, and fat and what this reliance has done to our collective health. Bringing all this wonderful writing to you is Scott Brick, possibly the best reader in the Audible catalogue.

    This book makes my list of the best books I've read this year. It'll make yours too.

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      3 out of 5 stars
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    • Lisa
    • 05/03/2013

    Overacted by narrator

    What did you like best about Salt Sugar Fat? What did you like least?

    This is a well thought out book ruined by overacting by the narrator. Just read the book. Note to Brick: This is not fiction, you don’t have to put emotion into every line. I have another book narrated by Scott Brick and it is nearly unlistenable. Less is more. Do yourself a favor, just get the printed version

    What didn’t you like about Scott Brick’s performance?

    Overacted. This is a nonfiction book. He does not need to emote with every line. It was distracting and took away from the interesting topic of the book

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    26 personnes ont trouvé cela utile

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      4 out of 5 stars
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    • Nate
    • 17/07/2013

    Food = Drugs

    Equal parts Fast Food Nation, The Informant!, and The Omnivore's Dilemma. It does a great job of showing the closed door meetings, food industry rivalries, Wall Street, the government, as well as our own demands that have gotten us into the cluster we are in today. It was highly informative in not only mentioning the key players behind the food giants (like Cargill that provides the salt/sugar/fat and Monell that does the taste research), but also in the gradual developments and insider terms/tricks (stomach share, bliss point, checkoff money, line extension, single serving, vanishing caloric density) that have come together for the perfect storm of our obesity problem. Food = Drugs. I'm not going to lie... it made me want cookies, cheese, and chips pretty bad, though!

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      5 out of 5 stars
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    • reineanne
    • 24/03/2013

    Wichtig!

    Das ist ein wichtiges Buch, in dem man viel über die Nahrungsmittelindustrie lernen kann. Warum so viel Zucker, so viel Salz und so viel Fett in den Produkten ist. Wie Produkte entwickelt werden. Warum man von diesen Firmen, die im scharfen Wettbewerb um Marktanteile stehen, kaum erwarten kann, aus eigenem Antrieb gesündere Produkte zu entwickeln. Ohne Unmegen Salz, Zucker und Fett schmecken Kekse, Chips und Fertiggerichte, wie der Autor ausprobieren konnte, metalisch, bitter oder nach Pappe. Gesunde Produkte sind teurer in der Herstellung, wenn sie nach etwas schmecken sollen. Aber die Produkte sollen billig sein und so schmecken, dass die Menschen immer mehr und mehr von dem Zeug essen. Der Begriff der "Sucht" ist hier sicher nicht verkehrt, besonders bei Kindern. Die Verbindungen, die hier zur Tabakindustrie gezogen werden, sind besonders erhellend.
    Ein Buch, nachdem man sich im Supermakrt mit anderen Augen umschaut.

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    4 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Blaubeere
    • 30/04/2013

    Great education about what we buy

    This is a terrific book. It elaborates on what the industry does to make food more attractive. Besides this it explains why this is the case. That means it illustrates that competition and demand give incentives to the companies. The cases that the book uses are products you might be familiar with and they give concrete applications of the principles in this book. Generally the material seems to be well researched.

    I recommend this book for education about healthy eating choices.

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    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Amazon Kunde
    • 20/05/2021

    Mind blowing!!!

    So vindictive and calculating. The Leadership of these Power house companies have a black soul, if any.

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    • ayvengo
    • 02/09/2018

    much more then i expected!

    very informative and good explained. i enjoyed this book very much. and audible is a bit anoying with their limits on positiv comments.

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