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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

Lu par : Chris Abell
Durée : 1 h et 21 min

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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.

©2019 Joshua Seiden (P)2019 Joshua Seiden


"Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." (Nick Rockwell, CTO, NY Times)

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  • tatianna
  • 11/01/2020

Quick, informative, and easy to understand

The first half was very informative for the individual to learn about the difference between outputs, outcomes, and impacts, and the overall view from different job levels within an organization.
The second half was about implementing an outcome focused approach within your team and company as a whole.