Market Engineering
Because Markets Don't Build Themselves
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
3 mois d'Audible Standard gratuits
3 mois pour 0,00 €/mois, puis 5,99 €/mois. Possibilité de résilier chaque mois.
L'offre prend fin le 15 Juillet 2026 à 23 h 59.
Market Engineering
Lu par :
Bruce Cleveland
Acheter pour 13,99 €
-
Lu par :
-
Bruce Cleveland
-
De :
-
Bruce Cleveland
Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.
In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products.
You'll discover how to:
• Compel markets to come to you instead of chasing them
• Position your company so customers get it instantly
• Build messaging and stories that break through the noise
• Establish thought leadership that sets the rules for your industry
• Adapt to the AI era with Generative Engine Optimization (GEO)
Market Engineering is the playbook for founders, executives, and boards who want their companies to lead — not follow.
adbl_web_anon_alc_button_suppression_t1
Aucun commentaire pour le moment