How to Lie with Statistics

Most people are fearful of change because they don't have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson uses a simple story to show that when it comes to living in a changing world, what matters most is your attitude. Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.

Factfulness: The stress-reducing habit of carrying only opinions for which you have strong supporting facts. When asked simple questions about global trends - why the world's population is increasing; how many young women go to school; how many of us live in poverty - we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

What you are today is not important, for in this runaway best seller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.

Richard Dawkins, the world’s most famous evolutionary biologist, presents a gorgeously lucid, science book examining some of the nature’s most fundamental questions both from a mythical and scientific perspective. Science is our most precise and powerful tool for making sense of the world. Before we developed the scientific method, we created rich mythologies to explain the unknown. The pressing questions that primitive men and women asked are the same ones we ask as children. Who was the first person? What is the sun? Why is there night and day?

The greatest investment advisor of the 20th century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error and teaches them to develop long-term strategies - has made The Intelligent Investor the stock market Bible ever since its original publication in 1949.

The Happiness Hypothesis is about ten Great Ideas. Each chapter is an attempt to savor one idea that has been discovered by several of the world's civilizations - to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives and illuminate the causes of human flourishing. Award-winning psychologist Jonathan Haidt, the author of The Righteous Mind, shows how a deeper understanding of the world's philosophical wisdom and its enduring maxims can enrich and even transform our lives.

Thinking Statistically is the book that shows you how to think like a statistician, without worrying about formal statistical techniques. Along the way we learn how selection bias can explain why your boss doesn't know he sucks (even when everyone else does); how to use Bayes' theorem to decide if your partner is cheating on you; and why Mark Zuckerberg should never be used as an example for anything.

We’ve all had the experience of reading about a bloody war or shocking crime and asking, “What is the world coming to?” But we seldom ask, “How bad was the world in the past?” In this startling new book, the best-selling cognitive scientist Steven Pinker shows that the world of the past was much worse. In fact, we may be living in the most peaceable era in our species’ existence.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Jump-start your reading skills! Speed reading used to require months of training. Now you can rev up your reading in just a few minutes a day. With quizzes to determine your present reading level and exercises to introduce new skills quickly, 10 Days to Faster Reading will improve your reading comprehension and speed.