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Getting Digital Marketing Right
- A Simplified Process for Business Growth, Goal Attainment, and Powerful Marketing
- Lu par : David J. Bradley
- Durée : 3 h et 25 min
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Getting Digital Marketing Right
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Description
You need your business to grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer.
How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion-dollar advertising campaign, this might be easy. But we aren't in that position.
It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.
These are the six stages of the digital sales funnel: Stage one: generate demand Stage two: capture quality leads Stage three: nurture leads Stage four: convert leads into customers Stage five: close, deliver, and satisfy Stage six: referrals and follow-up
But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a strategy.
Learn to Develop a Strategy with Five Steps: 1. Where are you today? 2. Finding your ideal 3. Mapping out your plan 4. Getting your hands dirty 5. Recap and review
Have you noticed we didn't say you have to know how to do popular digital-marketing tactics? Search-engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website...well, that might need to be coded from the ground up again.
But we aren't going to worry about that. It isn't our job to know how to build a website or do SEO or any of that. It's our job to set a strategy to decide what we need or don't need and have others deliver the technical work.
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Ce que les auditeurs disent de Getting Digital Marketing Right
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- NJorge19
- 07/03/2015
Amazing, Simple and to the point
Would you consider the audio edition of Getting Digital Marketing Right to be better than the print version?
I think the print version will allow better use a handbook
What was one of the most memorable moments of Getting Digital Marketing Right?
The 20/80 rule and the exercises Bradley has readers do while reading
Any additional comments?
This book is very hands on and straight to the point. Do you need digital marketing? YES, every successful business does. This book will get you there
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3 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire4 out of 5 stars
- Plathw
- 18/05/2015
GREAT book, a little boring to listen to
What did you love best about Getting Digital Marketing Right?
This has some of the best, packed information on digital marketing of any book I have listened to. It sounds a little boring to listen to at first, but I have not listened to a more compact, potent digital marketing book and can't recommend it enough.
Not only did I listen to it twice, but I bought a version for another team member as well who has loved it.
What do you think the narrator could have done better?
A little more dynamic as a speaker would be good, but the information is delivered fine if you get used to the delivery
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1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire3 out of 5 stars
- Rick
- 06/08/2017
Great Resource - Not so great Narration
There is a lot of great information here. Complex things made simple and packed with excellent perspective and insights. I just wish the author had hired someone to do the narration. His voice is too low, too casual and lacks the punch needed to drive home the important material.
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