Eating the Big Fish
How Challenger Brands Can Compete against Brand Leaders, 2nd Edition
Une erreur est survenue lors du processus d'achat, veuillez rafraîchir la page et essayez à nouveau.
Merci de réessayer d'ici quelques minutes. Alternativement, vous pouvez contacter notre service client.
-
Lu par :
-
A. T. Chandler
-
De :
-
Adam Morgan
À propos de ce contenu audio
The second edition of the international best seller, now revised and updated...
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2009 Adam Morgan (P)2012 Audible, Inc.
Aucun commentaire pour le moment