Don't Even Think About It

Extremely creative and thought-provoking

This is not your typical book about climate change. It is about how our psychological, cognitive and social nature as human beings deals and can deal with a phenomenon such as climate change. A very useful complement to Naomi Klein's This changes everything. The narration is intelligent and engaging.

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Long overdue

I've been following this area of thinking for a while and not till now have I come across such an insightful perspective that looks at this issue from angles and gets at the nub of it. Well done and I hope those in policy get exposed to it.

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Book makes a difference!

Since 1994, I have experienced "Why the heck are we not jumping up and down with our pants on fire about climate change at this exact moment of now." This book explains why in that as biological human animals, we are hard wired to eat now, be comfortable now, and only worry about catastrophe that may or may not happen in 10 years. With this new awareness that I am an animal, I am reducing my carbon footprint at a faster rate. This was only one facet of greatness of the book. Totally great book.

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Amazing insights into communication and survival

Marshall does a stellar job of illustrating the difficulty of effectively communicating the criticality of global warming. He gets into all the inappropriate and ineffective framings, policies, and contrary forces at work to deride and derail effective action.

The psychologies of denial and avoidance are thoroughly discussed as well as the difficulty in addressing this mega complex problem. I found myself constantly challenged and scratching my head but by the end realized why we've failed to date and the importance of framing the issues farm better if we're to survive.

This is a great book. I spend my life communicating about these issues and more better understand that framing is everything and we've been out gunned by the dirty energy companies at every turn... But this can... NO! This Needs to be corrected immediately if we're to jabbering a livable place to live going forward.

Anyone active or interested in climate, the future, how to create a better world should listen/read this book... Ultimately we want to bring people together in a tsunami of change... This will help get us there.

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Enlightening, Disturbing, and Necessary

As someone who reads and writes about climate change, I really found this to be the most useful material I've seen or heard on our human reactions to the ongoing climate change. This book is about the conversation about climate change among activists, interested people, people who are resisting the topic, and the hard core of deniers, including politicians and "experts" that are highly compensated by the energy companies. Marshall talked to all these people and came up with sensible ideas for broadening the discussion of climate pollution and moving people to take action NOW. This is not a dry exposition on the topic--Marshall writes with humor and wisdom about his experiences while he wrote the book.The only discussion of the possible future we face is at the end of the book and it is very disturbing.

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<br /><br />Our Brains on Climate ...and communication

helpful to hear research on our psychological & socialogical issues around the challenging concept. useful recommendations for communicating better

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Must read for... Everyone.

To really understand the reasons why climate change continues to be ignored when it poses an existential threat to humanity... Read this book

should be read by All Humans, no matter what they

should be read by All Humans no matter what they think about climate change. if you already care about climate change this will tell you how to talk with others about it more effectively, especially those who don't agree with you.
if you don't care about climate change or don't believe in it, please first read the last chapter.

Good review of the subject

Good review of all the points of view on climate change and why communication is so difficult. No easy answers to effective communication and action are offered, nor should they be. However, it does offer a lot of insight that can be useful to those interested. Recommended.

Insightful and inspiring

Have been involved in the movement to achieve a sustainable future for quite some time and practically every chapter of this book has given me things to consider that I have done wrong, failed to do and fortunately: can do better! If you too feel concerned and are failing to even get your immediate environment to share your concerns and desire for action: this book will certainly help you understand why that is and what you could do differently.