Ready to break into data science—even if you don’t have a tech background?

In this clear, practical, and beginner-friendly audiobook, bestselling author Maxen Ford demystifies the world of data and shows you how to build real skills that matter in today’s job market. Data Science for Non-Techies is designed for professionals, students, and career-changers who want to understand how data drives decisions—without needing to code or memorize complex formulas.

Whether you work in marketing, HR, education, finance, or operations, this audiobook will teach you how to use everyday tools like Excel, SQL, Tableau, and Google Data Studio to collect, clean, analyze, and present data. You’ll also learn how data science applies to real-world business cases like customer churn, fraud detection, and personalization.

Inside, you’ll discover:

• The basics of data science explained in plain English
• Simple definitions for terms like machine learning, regression, and clustering
• How to create dashboards and visualizations that tell powerful stories
• Where to find free datasets for practice and portfolio building
• How to translate your existing experience into data-ready skills
• The top certifications and entry-level paths for breaking into the field
• Strategies to build your personal brand and grow a career in analytics—even without a technical degree

Perfect for audiobook listeners who learn best by hearing real examples and straightforward guidance, Data Science for Non-Techies will give you the confidence and tools to join the data revolution—one insight at a time.

If you’re ready to future-proof your career and make data work for you, start listening today!