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    Description

    Peoplism is a revolution. It is radically altering the formation and functioning of business and society. This strategic management book analyzes the impact peoplism has on organizational success. It outlines the challenges facing business leaders in adjusting to the demands of a marketplace where commoditization and globalization continually erode margins.

    Coined by Alec Reed, the term "peoplism" describes an economic state where individuals own and control the most important factor of production, their human ability. After centuries where money and capital have been the driving force of business and the economy, Reed argues that the importance has shifted irreversibly toward the individual. And while companies confidently declare that people are their most important asset, the real consequences of such statements have yet to bite.

    Based on original research, Capitalism Is Dead: Peoplism Rules examines and proffers practical solutions to the key challenges that lie at the core of today's business. They include:

    • The diminishing power of the state - organizational implications and opportunities
    •  Recruitment, retention, and measurement of top talent - optimizing private intellect insurance
    • The diminishing power of the brand - how to reposition marketing when it is off-target
    • Short-termism and narrow focus of accounting practices - how to realign with the key value drivers
    • How to develop unique strategic positioning within companies, strategies for boosting the corporate libido, and proposals for developing the new Profit:Enterprise ratios.

    This audiobook explains why companies need to act on the radical sea change of the thought that peoplism is no kinder than capitalism, and advises how best to do so.

    ©2011 Sir Alec Reed (P)2019 Sir Alec Reed

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