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Buyology

Truth and Lies About Why We Buy

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Buyology

De : Martin Lindstrom, Paco Underhill - introduction
Lu par : Don Leslie
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À propos de ce contenu audio

 Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.©2008 Martin Lindstrom; (P)2008 Random House Audio Economie Marketing et ventes
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Really loved all the studies and insight in this book. I highly recommend to any consummer wanting to better understand why we buy what we buy. Definitely a packed read!

Seriously so good!! So much insight!

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Martin Lindstrom seems to mean well and gives good advice in the last chapter. Although I can't help but find FMRI studies creepy...
Thank God we'll never discover an actual "Buy-button" in our brains.

A scary eye opener

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This is a shame that the quality of the audio was not up to the quality of the content of this book.
Too many parasite sounds, whistles....the experience was not optimal.

Very interesting but the audio hurts

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