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    In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. 

    How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture - the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them. 

    With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

    ©2021 Harvard Business School Publishing Corporation (P)2021 Gildan Media

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    • Jacqueline Lewis Wanner
    • 22/05/2021

    I just missed Felix reading the book.

    Being familiar with the After Hours podcast, and the few you tubes I have seen of the author, I had to purchase this book. Thanks for the valuable content and even though the book was well read, I missed your character.

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    • Utilisateur anonyme
    • 27/04/2021


    Clear message that is very well explained by the author. It would have been an added pleasure to listen to the author himself read his book.