Why You Should Never Give Your Expertise Away Free - Viola Mboneko Rusoke
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Why You Should Never Give Your Expertise Away Free - Viola Mboneko Rusoke
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"We used to dress young girls in short dresses just to sell more beer."
A 17-year marketing veteran gets brutally honest about the campaigns she now regrets, and why she believes brands can no longer hide behind "greenwashing."
💭 Where's the line between good marketing and manipulating consumer behavior for profit?
In this episode, we sit down with Viola Mboneko Rusoke, Uganda's "godmother of marketing," founder of Titanium Agency, and lawyer today, for a conversation that goes far beyond the highlight reel of a 17-year career.
If you've ever felt underpaid, overlooked, unsure if you're "smart enough," or scared of what the future holds, this conversation will sit with you long after it ends.🔔 Subscribe now, because this is the podcast building Uganda's middle class, one honest conversation at a time.