Deep Dive - Defending Your Brand Identity in AI Search Results
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Deep Dive - Defending Your Brand Identity in AI Search Results
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A buyer asks ChatGPT whether your product is any good, and the answer comes back wrong. Maybe it invents a founding date, credits you with a service you have never sold, or repeats a complaint a competitor seeded six months ago. You never see the query, the buyer never reads your rebuttal, and the deal disappears before anyone on your team hears about it. With more than 40% of B2B software discovery now starting as a conversational query to an answer engine, according to Steakhouse, a confident wrong answer often becomes the first and only impression a buyer forms of you.
Here's how you can defend your brand in AI search results. Full blogpost available here https://search.agency/blog/negative-defensive-geo.
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