Investor Questions and What They Mean

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders pitching investors can learn a great deal about an investor by the questions they ask.

Investors apply the founders' pitch to their investment thesis.

They work through the pitch to see how it does or does not fit.

For example, questions focused on the financials show the investor makes decisions based on the numbers.

Questions focused on the team show the investor makes decisions based on the skills of the founder.

After assessing the interest of the investor, the founder can position the deal as a good fit by focusing on the investor's area of interest.

For investors focused on financials, the founder can showcase the other numbers in the deal that are relevant, such as growth rate, gross margins, and the time to break even.

For investors focused on the team, the founder can discuss further the experience and skills of the team.

Consider the interests of the investor and reposition the discussion to focus on that area.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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