In this episode, I’m joined by SEO specialist Clare Ashbrook for a really grounded and encouraging conversation about search engine optimisation, sustainable visibility, and helping the right people find your work online.

Clare shares how she moved from TV production into running a floral business in California, and how learning SEO helped her grow that business from scratch. We also talk about what SEO actually means for small creative businesses today, especially in a rapidly changing online landscape shaped by AI and shifting search habits.

This conversation explores:

• what SEO really is and why it matters
• how small businesses can improve their visibility online
• the foundations of good SEO
• creating content that feels human and authentic
• SEO versus paid ads
• sustainable marketing for creative businesses
• AI, search behaviour, and the future of online visibility
• building a business model around your strengths and capacity

One thing I especially loved about this conversation is how much we returned to the idea that good SEO is not about gaming the system, but that it is about clarity, connection, accessibility, and helping the right people find you.

Clare Ashbrook is an SEO strategist and content marketer, who can ensure that your small business gets found online. She specializes in local SEO, for businesses that have a specific physical location, or who serve customers locally, focusing on building long-term visibility that drives real results - without the overwhelm.

You can find Clare and learn more about her work at https://www.clareashbrook.com/

https://www.linkedin.com/in/clareashbrook-seo/
https://instagram.com/clareashbrookseo

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠

and you can book a feeler call over here: ⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠

Thanks for listening!

Love,

Yarrow