In Episode 2 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore authenticity, personal branding, creator-led marketing and the long game of building brand trust.

This week we discuss:

✨ The upcoming Discovering the Impressionists exhibition at The Geelong Gallery

✨ Michelle Obama's appearance in Australia and authentic leadership, brought out to Australia by the Growth Faculty.

✨ The LinkedIn algorithm and personal brand development

✨ Why marketing is a long-term strategy

✨ Osha Günsberg and authentic content creation

✨ Apple's colourful new laptop launch, NEO, and their customer/creator ‘review’ led marketing strategy

✨ Spotify's disco ball rebrand and the power of nostalgia marketing

✨ Community versus audience and why brands need two-way conversations

If you're interested in marketing strategy, digital marketing, personal branding, consumer behaviour, creator culture and brand leadership, this episode is for you. Leave us a review and share it with fellow marketers, founders or business owners.

Follow us on Instagram and TikTok: @wellplayedpod

We'd love to hear from you:

• What's your earliest Spotify memory?
• What brands are doing authenticity well?
• Are you building your personal brand on LinkedIn?

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