Are you resistant to the idea of branding yourself because you’re multi-passionate or don’t want to be put into a box? Or maybe you don’t like the idea of putting too much of yourself into your personal brand, because you want to make sure you’re perceived as being professional?

Branding yourself as an expert is non-negotiable if you want to work in a specific way, with a specific type of client, using a specific skill set. This two-branding-paths concept will be extremely helpful if you’ve been avoiding branding yourself, because it’s gonna give you some actual direction!

EPISODE DISCLAIMER: I’m a brand strategist, but unless you’re my client I’m not YOUR brand strategist, so please apply nuance to this topic and use your discernment.

Cool stuff you’ll learn in this episode:

• How to choose your personal branding path based on the way you want to work

• Real-life examples of what each branding path looks like

• Actionable ways to create brand awareness using your marketing content

• Why you can still focus on brand positioning as an expert regardless of your branding path

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