Think back to the last time you moved to a brand-new city or neighborhood. How did you figure out where to get your morning coffee, find a reliable mechanic, or choose a new dentist? You had to start entirely from scratch.

Welcome back to Franchise Interviews! Today, we are exploring a franchise that has turned that exact transitional moment into a massive growth driver for local businesses. We are sitting down with Brian Mattingly, CEO of Welcomemat Services.

Welcomemat has developed an innovative marketing concept that perfectly blends digital tools with targeted print marketing. By reaching out to individuals and families the second they arrive in a new region, Welcomemat helps businesses extend a warm welcome and capture lifelong, loyal customers right when they are actively looking to build new daily habits.

Brian is breaking down how this highly rewarding hyper-local business model works. Then, stick around for Part Two, where we’ll switch gears for our Great Quotes in Franchising segment featuring an interview with the President of AlphaGraphics.

Let’s get started!

Through our weekly franchise radio show and podcast, Franchise Interviews has built a library of more than 1,000 franchise interviews featuring leading franchisors, franchise experts, franchise attorneys, franchisees, consultants, and authors. Each episode provides insights into franchising, entrepreneurship, leadership, and business growth. Listen to more episodes at www.franchiseinterviews.com.

Dr. Martin McDermott is also the author of Rock Star MBA, a book that explores the lessons learned from rock stars, musicians, actors, artists, and other creative professionals. Drawing from decades of interviews and research, Dr. McDermott discovered that many successful performers have developed valuable insights on leadership, entrepreneurship, marketing, creativity, and personal growth. Many of the insights featured in Rock Star MBA originated from conversations and interviews conducted through Franchise Interviews. Rock Star MBA challenges readers to see art and business not as opposites, but as complementary ways of understanding innovation, value creation, and human connection. Learn more at www.rockstarmba.com.