Ron Simpson doesn't pitch. He didn't pitch BYD, the first client at his new agency WinWin. He didn't pitch Bacardi or The Good Roll either. They came to him because the network already knew what he was building.

In this conversation, Ron walks us through how he built a micro marketing agency on a "triangle system" where the brand, the creator, and the agency all win in the same deal. He breaks down why he turned down the AI influencer trend everyone else is chasing, what he actually hates about AI in marketing, and his creative process where he hunts problems instead of dreaming up solutions.

We also go places Ron usually doesn't go in interviews. The restaurant concept he had to say goodbye to two days before this recording. What fifteen years of entrepreneurship has actually cost him and the one thing he wishes he had started earlier.

In this episode:

- Why "Ron Simpson only has something to prove to himself" is still true in 2026

- How Win Win works, and why it could have been called Win Win Win

- The BYD launch story: 150 micro influencers, no pitch deck, one phone call

- Why Ron bet on real humans when the rest of the market bet on AI influencers

- What he hates about AI in marketing (and what he actually loves about it)

- His creative process, his night owl hours, and why he chases problems not solutions

- The restaurant concept he lost two days before this recording

- What fifteen years of entrepreneurship has actually cost him

- His advice to 22 year olds who DM him about building a brand

- The name Ron gives this chapter of his life

Chapters:

00:00 Cold open

00:45 Is "Ron only has to prove something to himself" still true in 2026?

04:00 Pick a fight to win: the Win Win philosophy and the triangle system

10:30 The BYD launch: 150 micro influencers, no pitch deck

17:00 Real UGC, brand freedom, and why authenticity wins

22:30 Why Ron bet on real humans, not AI influencers

25:30 What Ron loves and hates about AI in marketing

33:00 The Terminator vision creative process: hunting problems, not solutions

41:00 Losing: the restaurant concept he closed two days before this recording

44:00 Burnout and being "too close to the glass"

49:00 The real price of fifteen years of entrepreneurship

52:30 Advice to 22 year olds building a brand

56:30 The Moment: three quick fire questions to close

Follow Ron Simpson:

https://www.instagram.com/ronsimpson/

https://ronsimpson.com/

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

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