What’s Your Brand? Owning Your Value in Work and Life
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What’s Your Brand? Owning Your Value in Work and Life
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In this episode, Lynda, Marcia, and Rachelle dive deep intothe power of personal branding—what it really is, why it matters more than ever in 2026, and how women can intentionally shape the way they are seen at work and in life.
They unpack the difference between your “soft brand” (whoyou are at your core) and your corporate brand (what you’re known for professionally), and explore how clarity, consistency, and visibility can change the trajectory of your career. Through real stories—from leadership roles in the cosmetics industry to a police officer’s rise through the ranks—they illustrate how opportunities don’t come from talent alone, but fromrecognition, advocacy, and presence.
You’ll also hear practical advice on building your elevatorpitch, crafting a visibility plan, using social media intentionally, and doing the inner work of self-acceptance so you can confidently articulate your value.
This conversation is a powerful reminder that your brand already exists—the question is, are you shaping it, or letting others define it for you?
For more Voices Rising, visit https://voicesrisingpodcast.com/