In this episode of Poised for Exit, Hilary Spreizer, Owner and CEO of The Latitude Group, shares her unexpected journey from employee to owner after purchasing the company during the uncertainty of COVID. She discusses the challenges of transitioning from leading sales and revenue generation to building the operational structure needed to scale a growing business.

Hilary explains how strategic hires, stronger systems, and a focus on scalable infrastructure helped the company achieve significant growth and earn a Fast 50 award. She also shares lessons on leadership, surrounding yourself with people who know what you don’t, and implementing frameworks like EOS to create accountability and long-term organizational stability.

The conversation also explores how mid-market companies are approaching AI, hiring, and technology adoption. Hilary discusses why many businesses rush into AI tools without a clear strategy, the operational and privacy risks that can create, and why companies should focus first on identifying the business problem before investing in technology solutions.

The episode highlights the connection between operational scalability and enterprise value, particularly for owners preparing for future growth or exit planning. Hilary shares why reducing founder dependency, building resilient teams, and slowing down long enough to create the right blueprint can dramatically improve long-term outcomes.

Connect with Hillary Spreizer here
Learn more about The Latitude Group here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor