What does it really take to scale a fitness brand — and find the right investment partner to help you get there?

In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.

If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time.

#AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity

Key Takeways:

Video:

1:20 - Bryan's background

2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019)

3:10 - Joining right before COVID

4:00 - What it takes to succeed in PE

7:10 - Closing on Christmas Eve — staying positive through the hard moments

8:10 - About Capital Spring

9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto

11:30 - What Capital Spring provides beyond capital

13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations

13:20 - Why investing on both franchisor & franchisee sides gives unique perspective

16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates

17:00 - Why Alloy stood out

17:50 - Why strength training has staying power

18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass

20:05 - Alloy's franchising playbook

22:15 - The importance of great management teams and trust in any partnership

23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only

26:15 - Capital Spring's mission

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise