Florence Broderick: The Cutting Edge of Data Sales
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Florence Broderick: The Cutting Edge of Data Sales
-
Lu par :
-
De :
À propos de ce contenu audio
In this episode of Selling Signals, we’re joined by Florence Broderick, CRO at General Index, where she is helping scale a commodities data business. Florence has worked across both software and data companies, which gives her a rare perspective on how different those worlds are when it comes to selling, hiring and supporting customers.
We discuss why SaaS is still ahead of DaaS in go-to-market maturity and how AI is changing sales teams in practice. Florence shares what is actually working in prospecting today, how data vendors should think about AI use in customer contracts, and why in-person events may become even more important as more of the sales process becomes automated.
This episode is essential listening for anyone building a data business, modernising a GTM team, or trying to understand what data companies still need to learn from SaaS.