What do you do when you have a product people love but nobody is searching for?

David Ferree, founder and CEO of Anson Belt & Buckle, joins Scott Eckart to share how he and his father took a little-known concept from Asia to the US market with no storefront, no outside investors, and for years, no paycheck. Just a product they believed in and the persistence to introduce it to the world one customer at a time.

This is what playing the long game really looks like.

In this episode, you'll hear about:

• How a trip to China sparked a multi-million dollar business idea
• Building and running a business with family and childhood friends
• Why David went all in on e-commerce before most people trusted the internet
• The pivots that made Anson Belt what it is today
• Why unreasonable hospitality has been at the heart of their success

Things to listen for:
(00:00) Introduction to David Ferree and Anson Belt
(02:00) How David got involved in the family business
(07:00) Discovering the concept of micro-adjustable belts
(12:00) The decision to take risks and dive headfirst into business
(18:30) Launching Anson Belt online
(22:00) The evolution of marketing and advertising strategies
(25:00) Overcoming obstacles and finding fulfillment in the journey
(30:00) Why customer service is key to success in a competitive market
(35:00) Balancing family, business, and life with David’s entrepreneurial philosophy

Resources:

David Ferree LinkedIn:

Anson Belt & Buckle’s Website: https://ansonbelt.com/

Join the Velocity Network: https://www.velocoaches.com/