I Made $13K Profit But Can't Afford Marketing—What's Wrong?
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I Made $13K Profit But Can't Afford Marketing—What's Wrong?
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Hunter asks: "Last month my business brought in $80,000 revenue. Profit was $13,000. But I'm struggling. I need more customers but can't afford more marketing."
In this episode, Scott reveals why Hunter doesn't need more customers, explains why cashflow is always more important than profit, and breaks down how money leaks through the balance sheet—not the P&L. You'll hear the Michael story ($10K profit that became $0 after loan payments and owner draws), learn what doesn't show up on your profit and loss statement, and understand why "tight margins" is often an excuse.
The bottom line: You don't have a sales problem—you have a cashflow problem. Look at the balance sheet, not just the P&L. Put your business on a diet.
Got a business question? Ask Scott here: scotttodd.net/ask