Are you struggling to get traction with your side hustle? Feel like you're doing everything right but still see zero results? This episode dives deep into the raw truth of managing a small business, from content creation battles to burnout, and the bittersweet reality of supporting our heroes—first responders and military. I'm sharing my personal journey, lessons learned the hard way, and what keeps me going despite the obstacles.

In this episode:

· The daily grind of a small business owner juggling multiple ventures and resources

· Why organic reach and community matter more than endless content creation

· The pitfalls of chasing trends and how personal taste differs from customer preferences

· Lessons learned from failed designs, marketing missteps, and licensing issues

· The importance of purpose, passion, and patience in building a legacy

· How supporting first responders and military connects to a bigger mission

· Practical insights on vending at markets versus online sales

· The mental toll of social media and how to stay true to your vision

· Encouragement for anyone feeling overwhelmed, burnt out, or lost in the chaos

Timestamps: 00:00 - The raw truth about running a side hustle and expecting quick results

02:23 - The mental maze of advice overload from influencers and creators

03:41 - The shift from product focus to mission-driven purpose

04:54 - Hit a wall: investing in gear that wasn’t used and lessons learned

06:28 - The evolution to custom hats and local markets as a breadwinner

07:59 - Why most t-shirts don't sell: aligning products with public taste

09:17 - The story behind a failed event-specific design and lessons learned

12:22 - Transitioning from a brand concept to a mission: not a bystander

13:36 - The language barrier in branding and marketing challenges

15:01 - Building a legacy like big apparel brands—slow and steady

16:17 - The licensing pitfalls that nearly shut down a profitable Etsy shop

17:36 - Real talk on financial tracking, ROI, and the importance of patience

19:23 - The challenges of Shopify versus Etsy—building your online presence

22:31 - Marketing on a budget: leveraging social media without burning out

23:57 - Connecting with a community: supporting first responders and military

30:05 - The fulfillment of vending and making genuine connections

33:38 - The bigger picture: unity, support, and leaving a legacy

35:07 - Managing burnout and recognizing your limits

36:49 - The importance of balancing outdoor events with health & safety

39:00 - Why community, authenticity, and patience are the real wins

40:43 - An open invitation: your journey, your story, your brand