If you think your offer is "1:1, workshops, and a course"… this episode will change how you sell forever.

Most offers don't fail to sell because they're bad. They fail because the person selling them has been perfecting the packaging instead of uncovering what's actually inside.

In this episode of Ignite Your Offer, Angela and Cristina get into the conversation that stops most experienced consultants and entrepreneurs in their tracks — the difference between the offer you've been building and the one that was already there waiting to be found.

We explore:

1. Why your offer already exists — and what's been hiding it from you
2. The difference between packaging an offer and uncovering one
3. Why validation doesn't start with a yes or no — and what it actually means
4. How to have conversations that reveal your real offer instead of pitching the wrong one
5. Why selling stops feeling like pushing the moment you find what's genuinely yours

If you've spent years rebranding, relaunching and repackaging — and something still feels fundamentally off — this episode will change where you look for the answer.

[00:00:00] Why selling feels like pushing and what that's really telling you

[00:03:00] The confusion around the word offer and why it matters

[00:07:00] Why the offer isn't the packaging it's what's inside the bottle

[00:11:00] The fear behind putting your offer into the market

[00:15:00] The danger of using AI to find your offer before you know yourself

[00:18:00] Offer versus positioning versus transformation clearly defined

[00:24:00] What validation really means and why people get it wrong

[00:27:00] Why nos are more valuable than yeses in early validation

[00:33:00] Why validation conversations and sales calls aren't that different

[00:39:00] The offer was always there you just kept building over it