Laura Smith’s career began far from a traditional sales path. After studying languages and starting as a teacher, she joined an airline, where early experience in a lost baggage call center shaped her belief in leading with empathy. She explains that empathy shapes trust and culture, and those two things shape performance. When asked in 2020 to lead the global sales organization at Hertz, she relied on people skills, reliability, and a strong team foundation to step into commercial leadership during extraordinary change, including bankruptcy and a complete reset of the business.

Smith defines exceptional sales leadership as building an engine that hits the numbers every time, focused on daily behaviors, consistency, and culture as the performance multiplier. She emphasizes preparation, listening more than speaking, understanding the human in the room, knowing the decision maker, and conducting the meeting before and after the meeting. Through uncertainty, she believes in over communication, short-term priorities, celebrating wins, and reminding teams that they can do hard things. Moving from Ireland to the United States reinforced resilience, trust in opportunity, and the power of team.

Notable Quotes

• “Leading with empathy shapes trust, it shapes culture.”

• “Sales at the end of the day is really solving problems.”

• “An exceptional sales leader builds an engine that hits the numbers every time.”

• “You cannot over communicate in scenarios of deep change and grave uncertainty.”

• “Change is the most incredible mechanism for real growth.”