More Than a Body: The Faith-Based Fitness Brand Redefining Women's Apparel with Maryori Jones
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Guest: Maryori Jones | Founder, Ave Sportwear
Host: Ken Baden | CEO/Owner, Baden Consulting & Potomac Custom Remodeling
Podcast: The Kitchen Table Podcast | thekitchentablepodcast.net
Key Takeaways:
- Ave stands for Agua Viva Empire — a faith-first brand for women of all body types
- The brand was born from Maryori's postpartum experience and the loss of identity many mothers face after childbirth
- She grew up between Honduras and Mexico and was selling fruit to help her family at age 6 — entrepreneurship has always been in her DNA
- Ave is strictly women's athletic apparel, designed to serve all body types and life stages
- She is also building a hair product line alongside Ave Sportwear
- Maryori and her husband (active military) are relocating to the Chicago area soon — Ave will continue to grow online
- Social media comparison is a real issue for women — Ave is a counter-cultural brand encouraging women to love themselves from the inside out
- First-generation immigrants often carry a stronger hunger and appreciation for opportunity in America
- Both Ken and Maryori connect over rebuilding their lives and how hitting rock bottom removes the fear of failure
Resources Mentioned:
- Ave Sportwear: avesportwear.us
- State & Liberty (men's athletic-fit clothing, mentioned by Ken)
- Good Vibes Only (another clothing brand in the TKT circle)
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