Couverture de THE PREMIUM WAY Podcast

THE PREMIUM WAY Podcast

THE PREMIUM WAY Podcast

De : Yasmin Breden
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 THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and brands who don’t just want to look premium — but become unmistakable. Because aesthetics open the door. Authority gets commitment. And premium brands are fluent in both.© Yasmin Breden. All rights reserved.
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    Épisodes
    • N°4 - How To Move Upmarket Without Abandoning Your Current Clients

      N°4 - How To Move Upmarket Without Abandoning Your Current Clients
      Feb 21 2026
      Moving upmarket is one of the most misunderstood transitions in business. Many founders hesitate to elevate their positioning, pricing, or standards — not because they lack the ability, but because they fear abandoning the very people who supported them early on. But moving upmarket isn’t rejection. It’s refinement. In this episode, Yasmin breaks down what it really means to evolve your brand without diluting your authority, betraying your identity, or artificially holding yourself back out of guilt. Because premium isn’t built by staying accessible to everyone. It’s built by becoming fully aligned with who you’ve become.
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      26 min
    • N°3 - The Aesthetics Trap (& why ugly brands still sell)

      N°3 - The Aesthetics Trap (& why ugly brands still sell)
      Feb 20 2026
      When people want to elevate their brand, they usually start with visuals. New photos. New colors. New logo. But here’s the uncomfortable truth: some of the ugliest brands still outsell the most aesthetic ones. In this episode, I break down why aesthetics are not the driver of demand — and what actually creates commitment in premium positioning. Because aesthetics open the door. Authority makes people walk through it.
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      17 min
    • N°2 - The Relatability Lie

      N°2 - The Relatability Lie
      Feb 20 2026
      Premium brands are not built on relatability. They are built on expansion. In this episode, I break down why the constant advice to “be more relatable” might be the very thing diluting your authority — and why the brands that command the highest respect are often the least relatable at first glance. If you want to stop shrinking to be liked — and start being respected to lead instead — this conversation will recalibrate how you show up.
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      13 min
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