Season 2 · Episode 2 The Craft & Calling Podcast

Why Most Home Service Leads Never Convert and How Systems Fix It

Rethinking follow-up, visibility, and leadership when missed calls and broken systems quietly cost home service businesses real growth.

Many home service businesses invest heavily in marketing but still struggle with low conversion. Leads come in, phones ring, and opportunities quietly slip through the cracks.

In this episode, Christene Marie sits down with Leandra Grenier-Green to unpack why most lead loss is not a marketing problem. It is a systems problem. Together, they explore how follow-up, visibility, accountability, and operational clarity directly impact revenue, customer experience, and team performance.

This conversation is for owners who feel busy but uncertain, who are generating demand but not seeing consistent results, and who know their business needs structure to grow without chaos.

• Why missed calls and slow follow-up cost more than bad marketing
• How systems create consistency across the customer journey
• The hidden leadership gap behind low lead conversion
• Why clarity and accountability matter more than volume
• How operational structure protects growth, teams, and reputation

0:00 Intro

0:45 Guest Intro

3:06 Why most leads never convert

6:57 Missed calls and silent revenue loss

9:24 Call tracking to improve marketing ROI for home services

14:58 Lead scoring and inconsistencies in the call center

18:59 Designing a customer journey that converts

23:47 Google Ad campaigns and where to start

28:28 Data checklist from Foundation First Marketing

Customer & Marketing Data Checklist A practical, field-tested checklist designed to help home service businesses track the data points that directly impact revenue, customer trust, and long-term growth.

https://drive.google.com/file/d/1KxGYWYuak0R10JR777jC8rsp8ETX7jem/view?usp=drive_link

Leandra Grenier-Green is an operations leader with a passion for building strong, scalable systems and empowering high-performing teams. With a decade of experience in agency environments, she specializes in turning chaos into clarity so founders can focus on growth.

Leandra has helped scale digital marketing agencies by leading operations, people development, and internal strategy. Her work sits at the intersection of process and people, helping businesses grow sustainably without burning out their leaders or teams.

The Craft & Calling is a community built for trades leaders who care deeply about both their work and the life they are building alongside it. Through real conversations and practical insight, the show explores leadership, legacy, and what it means to build businesses that last.

Explore resources, conversations, and the community at: https://thecraftandcalling.com/linktr/

This conversation reflects the kind of leadership and strategic thinking that also informs the work of Foundation First Marketing, where Christene Marie serves as a co-founder.

Foundation First partners with home service businesses to build marketing strategies grounded in clarity, systems, and long-term vision, helping owners grow without losing trust, culture, or control.

Get a free marketing quote, grounded in real performance data. Request a free website design to see what is possible when your digital presence is built on a strong foundation. https://foundationfirstmarketing.com/