As we enter the AI era, are agencies about to metamorphose?
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As we enter the AI era, are agencies about to metamorphose?
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Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry.
A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buying via agentic AI.
We’re only scratching the surface, but the implications are huge and profound. In this episode, we talked to Emmanuel Crego, Values Media Group Managing Director to talk about his perspectives and what the future potentially holds for the media industry.
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