If you're a boutique retailer limiting yourself to fashion, you're leaving money on the table.

Hi, I’m Clare Bailey, founder of Retail Champion.

In this episode of Retail Reckoning, I’m joined by Steph Briggs.

She's a former boutique owner turned e-commerce expert—to reveal how carefully curated homewares and fragrances can elevate basket size and boost profits without diluting your brand.

Discover:

• Why homewares remove the friction that fashion creates (no size, no fit issues)

• The "good, better, best" pricing strategy for impulse buys to premium treats

• How scent creates powerful brand memory (Steph's customers could smell her shop from 100 yards away!)

• Real case study: How stocking gin brought new customers through the door

• The secret to translating in-store magic to online sales

• Visual merchandising techniques that help customers imagine products in their homes

Whether you run a fashion boutique, homeware shop, or gift store, this episode delivers honest, commercial insights on extending your range strategically—not randomly. Learn how to test small, scale deliberately, and create a cohesive brand experience that makes your business stronger, more profitable, and more memorable.

Take a listen and let’s get your Retail Reckoning together.

Useful links:

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Retail Champion

https://theretailchampion.co.uk

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