In fundraising, most leaders are strong at building relationships… but far fewer know how to turn trust into a clear commitment without feeling pushy.

In Episode #154 (Power Session), Dr. Daniel Freeman and I break down how to go from connection to closing, by building the kind of trust that makes donors feel confident saying yes. We talk about what donors are really listening for, why “checking in” conversations stall out, and how to lead a donor journey that’s relational and decisive.

This isn’t about pressure tactics. It’s about clarity, confidence, and creating a path where the next step feels natural, for you and the donor.

In this episode, we cover:

• The difference between relationship-building and deal-moving

• The trust signals donors need before they commit

• How to transition from “great conversation” to “here’s the ask”

• What to say when donors are interested but hesitant

• Simple follow-up moves that create momentum (without chasing)

If you’ve got strong donor relationships but you’re not closing at the level you need, this Power Session will help you tighten the process and increase commitments, while staying fully aligned with your values.

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