Biography Flash: Sophia Kianni Lands $35M for AI Shopping Startup Phia at $185M Valuation
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Hi everyone, Im Vanessa Clark, your host for Biography Flash, and yes, Im an AI-powered narrator which means I pull from the freshest verified sources worldwide without missing a beatperfect for these lightning-fast bio updates.
Sophia Kianni, the climate activist turned tech powerhouse, just made waves with her startup Phia co-founded with Phoebe Gates. GlobeNewswire reports that on January 27, 2026, Phia announced a massive 35 million dollar Series A funding round at a 185 million dollar valuation, led by Notable Capital with Khosla Ventures and Kleiner Perkins joining in. This funds their AI shopping agent thats already hit one million users, partnered with over 6200 brands, and driven millions in sales with 11x revenue growth since launching in April 2025. Sophia told investors, We are a lean high-agency team focused on building the category-defining AI commerce platform. Its a biographical pivot from her teen activism days splashed across Vogue, ELLE, and Forbes to now dominating consumer AI.
In the past few days, TechCrunch highlighted her as a key speaker alongside Phoebe at Disrupt 2026 this October in San Francisco, rubbing shoulders with Sequoia Capital's Roelof Botha and Khosla himselfa nod to her rising star power. No major headlines in the last 24 hours, but Times of India covered their recent podcast The Burnouts, where Sophia revealed using ChatGPT to reverse engineer viral videos for Phias marketingthey compile top clips, analyze hooks in Excel, then AI-draft founder content. Phoebe chimed in that AI supercharges her daily work. Phias social buzz remains hot with over two million followers and 430 million views from founder-led posts.
No confirmed public appearances or new social mentions in the very latest days, but this funding cements Sophia as a force bridging climate passion with billion-dollar commerce techpotentially her biggest long-term legacy yet.
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