In this episode of Ready To Drink Podcast, Nate Fochtman sits down with Jared Langston, founder of Good Liar Non-Alcoholic Beer and parent company DRY Dept, for a no-script, no-agenda conversation about what it really takes to build a brand in the modern beverage market.

Jared breaks down how Good Liar went from concept to real traction - launching in January 2024, proving viability in 2025 and becoming one of the highest-velocity NA six-packs in Ohio. We get into why liquid quality is the entire game in non-alcoholic beer, how Jared tested multiple brewing technologies before landing with a world-class brewing partner and why staying focused on one SKU + one state can beat “go wide” growth.

We also talk brand-building from the inside out: naming, trademarking, packaging decisions, retail clarity, and why you can’t be precious early - fail fast, learn faster and keep moving.

If you’re building in non-alc, adult beverage or any consumer brand where the shelf is brutal and attention is expensive, this episode is a masterclass in staying grounded, reading data and creating super fans.

Guest: Jared Langston - Founder, Good Liar NA Beer / DRY Dept - GoodLiar.com
Host: Nate Fochtman - The FreeMind Group - FMGStrategy.com

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Presented by The FreeMind Group - FMGStrategy.com