Growth does not come from chasing every idea. It comes from knowing who you are and executing with discipline. In this episode, Scott sits down with Jed Meyer, President and CEO of St. Cloud Federal Credit Union, to unpack how clarity of value proposition fuels smarter decisions and meaningful innovation. Jed shares why focus is a leadership advantage, how calculated risk can serve members well, and what credit union leaders can learn from resilience, teamwork, and accountability. From stable coins to artificial intelligence, this conversation challenges leaders to think forward without losing sight of the human connection that defines great service.

In this episode we talk about and answer these questions: • how a clear value proposition drives better strategic decisions • what innovation looks like when it stays member focused • how small credit unions can compete by leveraging focus and agility • what leadership lessons from athletics apply to executive roles • how to balance risk, innovation, and accountability • where AI fits into the future of credit unions

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