Most people treat business like a series of chores or a creative mystery. In this episode of DECODED by Morrow, we strip away the fluff to reveal the raw source code of commerce.

Using AI as our analytical lens, we decode "The Personal MBA" not as a collection of 200 tips, but as a technical blueprint for a high-performance engine. We explore why a "marketing problem" is often a "system entropy problem" and how to identify the bottlenecks in your own business operating system.

What we decode in this session: • The 5-Part Engine: Value Creation, Marketing, Sales, Delivery, and Finance — and how they fail together. • Human Hardware Bugs: Why cognitive biases are the ultimate "latency" in your business system. • Sensors vs. Intuition: Why leading by "gut feeling" is just operating without feedback loops. • Fighting Entropy: How standardization and automation prevent your system from collapsing into chaos. • Modern Stress Test: Applying the BOS to AI-driven startups and the solopreneur economy.

Stop guessing. Start engineering.

“A book on the shelf is just paper. A book in your mind is power.”

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