Many people enter franchising with the wrong expectation: they think they are buying a job rather than building a business. They wait for the phone to ring or for the franchisor to solve every problem. Sean McKay speaks with Danny P. Creed about the reality of what it takes to succeed as a franchisee. Danny draws on his experience involving 15 startups and over 15,000 coaching hours to explain why work ethic and sales skills often matter more than raw talent.

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The conversation highlights the dangers of ignoring your past corporate experience when starting a new venture. Danny shares a cautionary tale about a franchisee who invested $120,000 only to realize he hated dealing with people. He also breaks down the difference between "survival thinking" (hoping to break even) and "possibility thinking" (planning for growth). This episode is a direct look at the accountability required to go from owning a franchise to running a successful operation.

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Guest Bio

Danny P. Creed is a Certified Master Business and Executive Coach with FocalPoint Business Coaching. Known as a "Real World Business Coach," he holds a self-ascribed "PhD in GSD" (Get Stuff Done) and has won the Brian Tracy Award for Sales Excellence seven times. Danny is an international speaker, a serial entrepreneur involved in 15 startups, and the author of the best-selling book A Life Best Lived.

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What We Cover

1. The specific questions you must ask a franchisor before investing your money
2. Why buying a franchise is buying a business to build, not a job to perform
3. The necessity of sales skills in every aspect of life, from asking for a raise to negotiating a car
4. A specific case study of a franchisee who failed because he refused to interact with customers
5. How to "honor your past" by applying previous corporate skills to a new franchise environment
6. The Zappos strategy of paying new employees to quit if they are not a culture fit
7. The difference between survival thinking and possibility thinking during tough economic times
8. Statistics on written goals and their correlation to financial success

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Resources Mentioned

1. Danny Creed Official Website (mastercoachdan.com)
2. FocalPoint Business Coaching
3. Book: A Life Best Lived