Are you tired of feeling like your store is the "best kept secret" in town? In this bonus episode, Crystal Vilkaitis, dives deep into the "hellscape" of Meta Ads Manager to show you why Facebook and Instagram ads are the ultimate irrigation system for your business. Crystal explains how to move beyond "hoping for rain" with organic posts and instead take control of your visibility, foot traffic, and sales through strategic amplification.

This high-level guide provides the clarity you need to turn up the volume on your brand and become "15-mile famous."

[1:45] The Hamilton Metaphor: Why ads are the "lighting and sound" of your retail stage.

[5:10] The 1-7% Rule: The harsh reality of organic reach and why you can't rely on "rain."

[8:30] Success Metrics: Why looking for sales alone is tunnel vision and what else to track.

[12:15] The Power of the Pivot: How ads grow your email list and drive event attendance.

[16:40] 15-Mile Famous: Leveraging local awareness to become a community legend.

[20:10] Old School vs. New School: Why targeting is dead and "Creative" is the new algorithm driver.

[24:35] The Importance of Clean Data: Why Meta needs good signals to optimize your spend.

[27:15] AI in Ads: Why you still need a human in the loop to avoid "lazy" brand damage.

[28:50] Ad Strategies for Brick-and-Mortar vs. E-commerce.

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