Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in the marketing game. Your host is Reed Hansen, Chief Growth Officer at MarketSurge.

In this episode, Reed sits down with Mark Regan, co-founder of Poop Away, a pet waste management company that took one of the least glamorous services imaginable and turned it into a scalable, franchise-ready growth business.

Launched in 2018 with a single truck, Poop Away focused on one simple promise: make pet owners’ lives easier through reliability, personality, and systems that actually work. Since then, Mark and his team have built repeatable processes around route optimization, customer experience training, automation, and local marketing — and are now preparing for national franchising.

This conversation is proof that with the right brand voice and marketing systems, even the most “unsexy” service businesses can become serious growth engines.

In this episode, we cover:

How Poop Away turned an uncomfortable, overlooked problem into a scalable business
Why leaning into humor helped break the ice and drive word-of-mouth growth
How the company found and hired great technicians for a dirty but essential job
The local marketing tactics that actually worked for route density and growth
Why yard signs, wrapped vehicles, and referrals beat expensive ads early on
What made franchising more attractive than company-owned expansion
How population density impacts service business profitability
The automation systems that keep operations efficient at scale
Real-world lessons service businesses can apply to landscaping, pool cleaning, and home services
Why reputation, trust, and consistency matter more than ad spend in service businesses

If you’re a founder, operator, or service business owner wondering how to scale a local service — even one people don’t like to talk about — this episode is for you.

CONNECT WITH MARK REGAN AND POOP AWAY

Website: https://callpoopaway.com
Facebook: https://facebook.com/callpoopaway

MARKETSURGE LINKS

Website: https://marketsurge.io
Podcast: https://marketsurge.transistor.fm/
Facebook: https://www.facebook.com/profile.php?id=100035121171654
LinkedIn: https://www.linkedin.com/company/marketsurgeio
X / Twitter: https://x.com/marketsurging
Book a Strategy or Demo Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw