🎙️ Episode Title: The Email Strategy That Got 1500 Attendees with Only 3 Unsubscribes

💡 This Episode's Winning Factor: Technology should serve as a bridge to deeper human connection, not a wall that separates you from your audience—deepen value, increase frequency, and go for the "no" to build authentic relationships.

▶ ️Episode Summary: Fresh off the energy of their latest live event, Mike and Tim dive into one of the most requested topics: email marketing that actually works. In this episode, they break down the exact drip campaign strategy they used to attract 1500 attendees with a shockingly low unsubscribe rate. Learn how to stop chasing "yes" and start building a powerful, engaged community by providing immense value and humanizing your communication, turning your technology from a wall into a bridge for connection.

⏱️ Key Moments (Timestamped) [03:52] - Walls vs. Bridges: Is your technology dividing or multiplying your impact? The hosts discuss how to audit your tech to ensure it's fostering connection. [09:45] - The "Go for No" Mindset: Shift your perspective from chasing yeses to confidently filtering for the right audience, creating a stronger, more engaged list. [15:45] - Deepening the Value: It's not about another email; it's about building a community. Learn how to add layers of value that make your audience eager to hear from you. [23:18] - Systemize & Humanize: The hosts break down the powerful concept of "Systemize the predictable so you can humanize the exceptional" and how to apply it to your daily workflow. [31:47] - The Law of the Harvest: Discover how to automate your follow-up effectively so you can dedicate more time to high-impact, personal connections.

💬 Key Quotes

• Tim Hooper: "If they value the thing, it won’t be too much. If they don’t value the thing, it’s already too much."

• Mike Gandolfo: "Systemize the predictable so you can humanize the exceptional."

• Tim Hooper: "Don't fear the no. Go for the no. Because if you're going for the yes, you're going to be too timid."

🛠️ Resources & Tools

• Ninja Selling: A sales philosophy by Larry Kendall focused on building relationships and creating value.

• Brand Archetypes: A framework for understanding brand personality to better connect with your audience.

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• Subscribe on YouTube: https://www.youtube.com/@TrustFactorX

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• Connect with Tim on LinkedIn: https://www.linkedin.com/in/timehooper/

• Email the Show: trustfactorx@gmail.com

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See you next time on Trust Factor!