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What does it actually take for a PMU artist to leave a booming city, rebuild from scratch, and build a loyal clientele across state lines? 👀

In this episode of Inspired by Ms Amber Red, we sit down with Ashley Hogan Ink — a second-generation permanent makeup artist who’s been in the industry nearly her whole life — to talk about:

• How she built a massive Vegas clientele, moved to San Diego, and still travels back every few months to serve her loyal clients
• Why true client retention has nothing to do with price… and everything to do with human connection
• The shift from microblading to machine work and why she completely stopped taking new hairstroke clients
• The emotional weight of paramedical tattooing (areolas, scars)
• What new PMU artists get wrong about client expectations, boundaries, and long-term planning

If you’ve ever wondered how to keep clients for years, how to navigate two markets at once, or how to evolve your services without losing your community, this conversation is going to hit home.

🔔 For PMU artists, beauty entrepreneurs, microbladers, cosmetic tattooists, and anyone obsessed with brows, eyeliner, and building a business that actually lasts — tap subscribe, like the episode, and drop a comment telling us your biggest takeaway.

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